What Rolex can teach us about brand development

Rolex is one of the world’s most successful and recognised luxury watch makers, but it wasn’t always so famous.

Back in the 1970s, Rolex was certainly a success, but not quite a burning household name across the globe. All that was to change when the Swiss watch company became an official sponsor of the most famous tennis tournament in the world, Wimbledon. In 1978 Rolex became the official timepiece of Wimbledon, and the tradition and prestige of this apex sporting event threw the global spotlight on to Rolex’s products, vaulting it to an unheralded position. Even if you can never afford a Rolex, you know it’s the pinnacle of watches, a position helped by being on the podium with Wimbledon’s winners.

Rolex has since expanded its sporting sponsorship to professional golf, motor sport and most prominently in Australia, the Sydney to Hobart Yacht Race.

The importance of brand development sydney

This story of sponsorship success is an elemental example of what’s known in the advertising world as brand development – the process of finding out how your business and its products are perceived by the market, and finding ways to influence that.

Rolex wanted to top the world, so it went to Wimbledon, developing its brand into something larger than the watches it makes.

Brand development means constantly communicating with your customers to find what they want and what they like or dislike about your product. It means adapting, changing and communicating, finding ways to put your brand out there to enhance its image.

Your brand is your company’s most valuable asset. If it’s taken care of then it will never depreciate – and it could bring you success you never dreamed of.

Get the thirdegreeº Brand development sydney

thirdegreeº is a passionate boutique studio specialising in brand development in Sydney. Our name is quite literal – we put the blowtorch to your brand, interrogating every facet to find ways to improve its performance.

Excellent brand development makes sure your company stays relevant and pushes ahead of the competition. If Rolex never took on sporting sponsorships, it would just be another high end watch maker, instead of shorthand for the best watches in the world.

So, what’s going to be your company’s Wimbledon?

PS. Have read of some other brand related maters here

brand development sydney