Acquiring a new business? Get a Brand Audit!

Woot – happy days More and more business owners are buying, selling or starting up new ventures. It's a complex process looking into the state of a potential business you're considering investment in. So you spend stacks of $$$$ and plenty of time looking at the balance sheets, the turnover, the legals and the health of the business. You [...]

By |2015-08-04T05:51:47+11:00June 5th, 2015|Brand Audit, Brand Development, Graphic Design|0 Comments

Farming out your brand development to the cheapest bidder

It is a conundrum for many companies. I deal with it a lot and cannot stress enough the importance of ensuring that the vision for the brand is established prior to development of artwork, collateral and websites etc. Ideally a single person from within the business and one from a branding/creative agency should remain the custodians for the [...]

By |2017-01-27T10:22:16+11:00January 28th, 2014|Brand Development|0 Comments